• The Four Pillars of C2MTL

  • Inspiration


    From speaker talks to discussions with fellow attendees, new ideas are sprouting everywhere at C2MTL. Be prepared to head home with your pockets full of knowledge and a few epiphanies.

  • Connection


    There’s no better way to come up with creative answers to your commercial questions than surrounding yourself with exceptional creative talent. C2MTL sets you up with potential business partners, mentors, and even new friends.

  • Experimentation


    Your idea could change the world, but it won’t if nobody acts on it. C2MTL’s full roster of workshops help to turn your inspiration into concrete initiatives.

  • Celebration


    When the lights go down, inspired soirées à la Montréal take over, showcasing some of the world’s greatest creative talents. C2MTL’s nighttime events are dedicated to mingling, dancing, and deepening connections.

Creative answers to commercial questions

C2MTL is an immersive three-day event that appeals as much to the left half of your brain as it does to the right through a vast array of non-traditional experiences. World-renowned speakers, interactive exhibits, collaborative workshops and a collective experience all take place within a custom-designed Innovation Village built exclusively for the event by C2MTL.

C2MTL unites the cream of the international business crop and works to stimulate creative and even visionary thinking to commercial problems. This is encouraged through an immersive environment that fosters collaboration and the emergence of innovative business solutions. C2MTL was founded and Imagined by the Sid Lee creative agency in collaboration with Founding Partner Cirque du Soleil, Leadership Partner Microsoft, and Content and Media Partner Fast Company magazine.

A word from our curator

C2MTL: the Spark.

In 2010, Cirque du Soleil’s Daniel Lamarre came to us with a challenge: to conceive a corporate event that would help business leaders integrate creativity and innovation into their organizations. We loved the sound of it. As we did our research, we found that there indeed existed a significant opportunity to create an international business event that not only directly addressed innovation, but was also innovative in its approach.

That’s how we came up with the concept of a three-day immersive event where discussions on creativity would be mirrored carefully in the experience, where the concepts shared on stage would also be experienced by the attendees through participative installations and powerful collaborative moments. It would be a creative sandbox where anything could happen. Simply put, our goal was to reinvent the business conference by stimulating attendees not just with speakers but exhibitions, multimedia, conceptual venues, projections, workshops and parties (it is held in Montréal after all). We also saw this as an opportunity to bring together the C-suite from all business sectors and industries, in what could become something of a global innovation summit in Montréal.

But that was the easy part. Following through with the concept took time, energy, investment and a fair amount of tolerance for risk. Most of all it took a lot of faith from a lot of people—all of whom helped shepherd this event from concept to reality. To mention only two, this never could have happened without Tourisme Montréal and the Claudine and Stephen Bronfman Family Foundation, who believed in this crazy idea from the start.

They believed, and still believe, as we and many, many others do, that creating a truly immersive and at times unsettling experience for our attendees not only leads to a deeper understanding of the concepts shared by our speakers, but also creates opportunities for deeper connections between attendees. And as those executives across industries and geographies connect, converse and share, we think we can inspire them to push the boundaries of what they believe is possible, and to take the risks necessary to deliver profound, game-changing innovation. In that sense, the success of C2MTL is as much theirs as it is ours.

The tough part is to avoid resting on our laurels. What is a business conference? How do we strip it down to its essence and build it back up in a way that creates the most value for participants? These are questions we continually ask ourselves, and will keep asking ourselves. Even if answering them means starting all over again.

Jean-François Bouchard
President of Sid Lee, Curator of C2MTL

A word from our CEO

C2MTL, boldly breaking new ground

After only its second year, C2MTL is now the annual global business event to attend. C2 is dedicated to uniting the world’s foremost economic and creative powerhouses, all of them keen to share their knowledge in such a collaborative and innovative environment.

The essence of C2MTL is reflected in its four experiential founding pillars: Inspiration, Connection, Experimentation and Celebration. Our ultimate goal is to stimulate, challenge, and inspire our audience through immersive conferences, collaborative workshops, interactive exhibits and themed evenings. Every single workshop, exhibit, and evening is set in a phenomenal environment designed to reset expectations and provide an escape from the everyday.

Throughout the three action-packed days, we hope to help our participants push their leadership skills to new creative heights, regardless of their backgrounds, business models and motivations. Moreover, C2MTL provides a unique opportunity to break down barriers between industries and disciplines, and foster dialogue, collaboration and interconnections between individuals. Whether you are a young entrepreneur or seasoned business executive, at C2 you will find a platform dedicated to networking and the free exchange of ideas from all walks of life. Ultimately, this coming together at C2MTL contributes to the larger global conversation on the renewal of creativity in business.

Benoît Berthiaume
President / CEO of C2MTL


The Board of Directors

Jean-François Bouchard

Pierre Larochelle

Michel Boislard

Luc Bernard

Benoît Berthiaume

Michel Bissonnette

Claudine Blondin Bronfman

Yves Lalumière

Michel Leblanc

Mario Limoges

Yannis Mallat

Renée-Claude Ménard

Jean Novak

Marc Petit

Alexandre Taillefer

Nancy Rosenfeld