Montréal, February 19th 2013

C2-MTL, is very pleased to announce the winners of the “Creative Answers to Commercial Questions” contest. Last November we asked bright-minded Montréal innovators and entrepreneurs from 10 different industries to submit projects that showcase the unparalleled nature of creativity in Montréal. The response we got was as overwhelming as it was humbling, with numerous individuals and organizations responding to the call with pioneering projects using imagination and ingenuity. In the end, 10 projects showed that creativity is everywhere, demonstrating: curiosity, distinction and high performance.

The winners are featured in a 20-page insert of Fast Company’s March issue, a key publication for the business world of creativity and innovation, which also highlights the magazine’s picks of The World’s 50 Most Innovative Companies of 2013,in newsstands now.

This contest exemplifies the C2-MTL philosophy and this year’s slogan, "Creativity is everybody’s business." And the participants provided truly creative solutions to the commercial challenges they faced in their respective endeavors. Here are the winners:

Marinvent Corporation represents the category of Aviation and Aerospace. Their Adaptive Flight Test-Bed takes major strides towards vanquishing the challenges inherent in the safe integration of pilotless planes into civilian airspace. You’ll love where they put their “ground” control.

Lufa Farms won under the category of Architecture and Urbanism. They discovered a way to turn an otherwise barren urban acreage – namely commercial/industrial rooftops – into fully-functioning produce farms that are both economically and ecologically sustainable. And nary a veggie is wasted.

Virtual Haydn under Culture. The challenge? Record the complete solo works of composer Joseph Haydn in nine historically accurate, virtually recreated performance spaces using technology that didn’t exist. Yet. The result? The Virtual Haydn, 14 hours of beautiful music that doesn’t sound a day over 200 years old courtesy of three McGill University music profs.

Boutique Surmesur represents the category of Retail. As a clothing store with no clothes, it re-conceives the made-to-measure men’s clothing experience with the additionof cutting edge, futuristic tailoring technology. Sizing up a suit will never be the same.

Duoject Medical Systems under Health & Life Sciences, which proved that you can save lives and save money with their multi-tiered solution: the needlestick-protection VaccJect injection device, featuring a needle that is never left exposed.

Ultima Foods proudly honors the category of Gastronomy & Food Industry by responding to competitive pressure, made the ultimate move: they simultaneously developed and launched seven different dairy product lines in more than 40 different flavors in only 18 months from start to finish. In a word, iögo.

E-180 won the category Education and Training, because this new brain-sharing, people-meeting social platform operates on the premise that not all knowledge, especially experiential knowledge, takes place in formal educational settings. Hence E-180, a natural networking experience that puts folks face-to-face with the people, and knowledge, they want.

FounderFuel represents the category of Financial Services, because it aims to put gas in the tanks, and money in the banks, of the next generation of business innovators with their signature mentor-driven startup accelerator program, helping aspiring entrepreneurs increase traction and get to revenue faster with the goal of raising follow-on funding.

Moment Factory won the category of Multimedia, becausein only four months, it created the very first immersive sound and light spectacle to be projected on the astonishingly complex façade of the iconic Sagrada Familia Cathedral located in Barcelona. They did it, and over 113,000 people experienced, Montréal Signe Ode à la vie.

Accedian Networks proudly honors the category of Media& Telecommunications. As mobile backhaul specialists, they saw the cell phone industry facing an ever-greater challenge– maintaining the quality of service in the network while responding to increasing consumer demand – and came up with a miniature, cigarette-lighter-sized solution that couldhave huge ramifications.

The projects of these 10 companies were selected from the numerous entries received. A jury composed of Marc-André Dufort, Vice President Capital Projects at Cirque du Soleil, Nadia Lakhdari, VP Content at C2-MTL, and François Lacoursière, Executive Vice President Strategy Sid Lee, had the challengingtask of choosing between the fascinating projects presented to us. We kindly request their forgiveness.

Congratulations to the 10 Montréal companies that without a doubt are among the most innovative of 2013!

About C2-MTL

Curated by international creative agency Sid Lee, in collaboration with founding partner Cirque du Soleil and content partner Fast Company, the event is presented by Laurentian Bank and powered by Videotron. Many other partners also took part like SAP, Tourisme Montréal, Solotech, The Claudine and Stephen Bronfman Family Foundation, and Power Corporation and other public support goes to the Government of Québec, Loto-Québec, and Investissement Québec.

The next edition of C2-MTL will be from the 21st to the 23rd of May, 2013. It will take place on the banks of the Lachine Canal at Arsenal, this year’s venue, a former industrial building recently converted to a stunning hub for contemporary art and cultural events.